Bengaluru: bigbasket, (A TATA Enterprise), is now rapidly scaling its market coverage in the quick-commerce segment through its bbnow and bbexpress services. bbnow offers 10-20-minute deliveries within a 1.5-2.5 km radius with access to inventory comprising over 3000 products. bbexpress offers deliveries within an hour for consumers within a 6-km radius with a choice of over 8000 products.
bigbasket has built a massive delivery network across India which is constantly expanding. In 2021, the company launched a chain of offline stores of which 90 are operational already. There are plans to have about 700 more in place by the year-end. bigbasket endeavours to cover the entire spectrum of grocery retail including quick-commerce, physical stores, alongside online grocery sales through the main bigbasket platform.
Speaking on this, Hari Menon, Co-Founder and CEO, bigbasket said, “Apart from consumers who plan and buy their monthly groceries from bigbasket, there is a huge user base comprising those who make unplanned purchases, top-ups and impulse purchases. For impulse and emergency purchases, the bbnow service with its 10-20-minute delivery window is a great option, and for unplanned buyers who are not in extreme haste, we have bbexpress delivery within an hour of order placement. Our aim is to fulfil consumer needs in an ethical, sustainable, and reliable manner.”
