Saturday, April 4, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

DiagRight highlights the contribution of a phlebotomist with ‘Heroes are made too’ campaign

by MN4U Bureau
June 20, 2022
in Featured, Campaigns
Reading Time: 2 mins read
A A
DiagRight highlights the contribution of a phlebotomist with 'Heroes are made too' campaign
Share Share ShareShare

The Gurugram based health-tech start up DiagRight is creating a buzz in the market by launching a new video film “DiagHero” on its own YouTube Channel. The video highlights the role and contribution of a phlebotomist in the healthcare sector.

A phlebotomist is a person who works in medical offices, clinics and laboratories to assist medical laboratory technologist, doctors and nurses in taking care of the blood collection process where they have tried to showcase the phlebotomist as a real-life hero because he works relentlessly and responsibly to safeguard the lives of many patients.

Along with that the film emphasizes the passion, pain and hard work towards his/her profession to create a separate identity for themselves. Because of their valuable contribution towards the diagnostic sector, they deserve to stand out as a hero for the society. The character in the video is a proud father and a phlebotomist at the same time whose daily life activity is described by her daughter to a home tutor. The process of home blood sample collection service given by DiagRight is very well described too.

Puneet Sharma, Co-founder and COO, DiagRight, said “DiagHeroes is a unique concept where we have tried to highlight the role of phlebotomists and paramedics play in the entire healthcare ecosystem, so that they feel dignified and proud; and get appreciation and recognition in the society. The kind of hard work in terms of education, training, attention to detail and dedication that a person puts in to become a phlebotomist and draw blood from people’s veins is profuse. And therefore, becoming a phlebotomist and serving the society on the front end of things is not less than being a HERO.”

Asit, Co-founder and CEO, DiagRight, said “With this short video film, we want to appreciate the meticulous, yet unrecognized work done by the Paramedics community and help them create a niche for themselves. They work in graveyard shifts without shedding a single drop of sweat, greet patients with smile on their faces, tend to their needs with utmost care and help them get their diagnostics at the right time. The kind of dedication and punctiliousness deserves to be cherished. We are proud to say that we make DIAGHEROES.”

The video film showcases both the professional and personal life of a phlebotomist. They are an integral part of the diagnostic healthcare ecosystem. The product that DiagRight is building for these paramedics is bringing a revolution in the healthcare market. The video is surely going to boost the confidence of the phlebotomist community by inducing the pride to take that job and will empower many to take phlebotomist as a career option too.

Tags: DiagHeroesDiagRightphlebotomistPuneet Sharma

RECENT POSTS

Fiesta India Condoms’ film conceptualised and executed by Tonic Worldwide, leverages Gen Z pop culture and aims to redefine category messaging
Campaigns

Fiesta India Condoms’ film conceptualised and executed by Tonic Worldwide, leverages Gen Z pop culture and aims to redefine category messaging

April 3, 2026
0

Mumbai: Fiesta India Condoms, a premium international brand from DKT India, is driving a bold cultural shift in the sexual...

Read moreDetails
ZEE News launches nationwide campaign against school book overpricing, shifts focus to ‘Back to School’ reality
Campaigns

ZEE News launches nationwide campaign against school book overpricing, shifts focus to ‘Back to School’ reality

April 3, 2026
0

Mumbai: ZEE News, India’s leading and trusted news channel known for highlighting real issues, has launched a nationwide campaign exposing...

Read moreDetails
Spykar launches ‘Ikemen’ Denim Fit with Vidyut Jammwal, targets Gen Z style shift
Campaigns

Spykar launches ‘Ikemen’ Denim Fit with Vidyut Jammwal, targets Gen Z style shift

April 3, 2026
0

Mumbai: Spykar has announced the pan-India launch of its latest denim fit, Ikemen, backed by a high-impact campaign titled ‘Stay...

Read moreDetails
Dettol launches emotion-led campaign celebrating a mother’s instinct to protect
Campaigns

Dettol launches emotion-led campaign celebrating a mother’s instinct to protect

April 2, 2026
0

Mumbai: Dettol has unveiled a new campaign for its flagship Dettol Antiseptic Liquid, reinforcing its legacy of protection through an...

Read moreDetails
The Arvind Store flips fashion narrative with role-reversal campaign for ‘Linen by Arvind’
Campaigns

The Arvind Store flips fashion narrative with role-reversal campaign for ‘Linen by Arvind’

April 2, 2026
0

Mumbai: Arvind Limited’s retail arm, The Arvind Store, has launched a new campaign for its “Linen by Arvind” range, challenging...

Read moreDetails
Cheil India powers Samsung Galaxy M17e 5G campaign with biking thrills and nostalgia
Campaigns

Cheil India powers Samsung Galaxy M17e 5G campaign with biking thrills and nostalgia

April 2, 2026
0

Mumbai: Cheil India has unveiled a new campaign for Samsung’s Samsung Galaxy M17e 5G, bringing together nostalgia and high-octane motorbiking...

Read moreDetails

LATEST NEWS

Fiesta India Condoms’ film conceptualised and executed by Tonic Worldwide, leverages Gen Z pop culture and aims to redefine category messaging

Fiesta India Condoms’ film conceptualised and executed by Tonic Worldwide, leverages Gen Z pop culture and aims to redefine category messaging

April 3, 2026
HDFC Life partners Kolkata Knight Riders for cricket season to boost brand reach

HDFC Life partners Kolkata Knight Riders for cricket season to boost brand reach

April 3, 2026

ANALYSIS

IPL 2026 opens strong with 10% growth in ad volumes; category mix narrows: TAM Sports
Analysis

IPL 2026 opens strong with 10% growth in ad volumes; category mix narrows: TAM Sports

April 3, 2026
0

Mumbai: The opening phase of the Indian Premier League (IPL) 2026 has recorded a 10% increase in television advertising volumes...

PEOPLE

Moving Walls bolsters global leadership team to drive next phase of growth
People

Moving Walls bolsters global leadership team to drive next phase of growth

April 3, 2026
0

Mumbai: As Moving Walls enters a pivotal year of global scale-up, the company has announced a series of senior leadership...

MARKETING

HDFC Life partners Kolkata Knight Riders for cricket season to boost brand reach
Marketing

HDFC Life partners Kolkata Knight Riders for cricket season to boost brand reach

April 3, 2026
0

Mumbai: HDFC Life has announced its association with Kolkata Knight Riders (KKR) as an Official Partner for the ongoing cricket...

Subscribe to Newsletters

ADVERTISING

Rajdeepak Das, Ashish Khazanchi, and Anupama Ramaswamy named as Jury Chairs for the ABBY Awards 2026 Powered by The One Club | The One Show
Advertising

Rajdeepak Das, Ashish Khazanchi, and Anupama Ramaswamy named as Jury Chairs for the ABBY Awards 2026 Powered by The One Club | The One Show

April 2, 2026
0

Mumbai: The Advertising Club has announced the appointment of Rajdeepak Das, Ashish Khazanchi, and Anupama Ramaswamy as Jury Chairs for...

PRINT

Dainik Bhaskar Journalists Honoured with Ramnath Goenka Awards for Excellence in Journalism – 2026
Print

Dainik Bhaskar Journalists Honoured with Ramnath Goenka Awards for Excellence in Journalism – 2026

April 1, 2026
0

Mumbai:  Two distinguished journalists from Dainik Bhaskar have been awarded the prestigious Ramnath Goenka Awards for Excellence in Journalism –...

AUTHOR'S CORNER

Common Pitfalls Brands Encounter While Training AI Systems About Their Business
Authors Corner

Common Pitfalls Brands Encounter While Training AI Systems About Their Business

April 3, 2026
0

The rush to adopt artificial intelligence has led many brands to train systems on internal data without a clear plan....

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

IPL 2026 opens strong with 10% growth in ad volumes; category mix narrows: TAM Sports

IPL 2026 opens strong with 10% growth in ad volumes; category mix narrows: TAM Sports

April 3, 2026
Fiesta India Condoms’ film conceptualised and executed by Tonic Worldwide, leverages Gen Z pop culture and aims to redefine category messaging

Fiesta India Condoms’ film conceptualised and executed by Tonic Worldwide, leverages Gen Z pop culture and aims to redefine category messaging

April 3, 2026
HDFC Life partners Kolkata Knight Riders for cricket season to boost brand reach

HDFC Life partners Kolkata Knight Riders for cricket season to boost brand reach

April 3, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.