According to Chrome LIVE Week 25’22 data, Youth genre became the top gainer of the week as it grew by 0.29 pc in HSM excluding <1 lakh market. In this genre, MTV channel garnered the highest OTS with 89.2pc followed by Zing with 88.8 pc at second position and Zoom with 85.9 pc at the third position.
Religious genre claimed the second position by gaining 0.26 pc in HSM excluding <1 lakh market. Sanskar channel secured the highest OTS with 99.7 pc followed by Aastha with 98.3 pc at second position and Zee Salaam with 92.9 pc at the third position.
Hindi Movies genre stood at third position by gaining 0.08 pc in HSM excluding <1 lakh market. Sony Wah gained the highest OTS with 94.2 pc followed by Zee Anmol Cinema with 93.0 pc at the second position and Star Utsav Movies with 92.7 pc at the third position.
Hindi GEC genre stood at fourth position by gaining 0.07 pc in HSM excluding <1 lakh market. DD National gained the highest OTS with 99.8 pc followed by Colors Rishtey with 92.5 pc at the second position and Zee Anmol with 92.3 pc at the third position.
Sports genre claimed the fifth position and grew by 0.05 pc in All India 1 Lakh+ market. DD Sports gained the highest OTS with 96.6 pc followed by Star Sports First with 82.9 pc and Star Sports 2 with 81.2 pc.
OTS is the actual census based, percentage connectivity of a channel spread across 76.16 million homes, reported by Chrome Data Analytics & Media, spread across Analog Cable, Digital Cable and DTH.
