Wednesday, May 6, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Advertising

Reckitt Benckiser Group emerges as Top Advertiser of week 28

by MN4U Bureau
July 22, 2022
in Advertising, Featured
Reading Time: 2 mins read
A A
BARC Week 12: Sprite takes a leap from 5th spot to 2nd spot in the Top Brands Category
Share Share ShareShare

Top Advertisers

In the Week 28 of Broadcast Audience Research Council (BARC) India, Reckitt Benckiser Group bagged the top spot with drop in ad volumes from 5170.09 (‘000 secs) to 4832.13 (‘000 secs). Hindustan Unilever Ltd. slipped one spot down and stood at 2nd position with drop in ad volumes from 5484.92 (‘000 secs) to 4584.33 (‘000 secs). Godrej Group retained its 3rd spot with rise in ad volumes from 1301.2 (‘000 secs) to 2011.65 (‘000 secs). Procter and Gamble moved one spot up and claimed 4th position with rise in ad volumes from 765.52 (‘000 secs) to 1422.24 (‘000 secs). Cadburys India Ltd. slipped one spot down and stood at 5th position with drop in ad volumes from 944.41 (‘000 secs) to 928.43 (‘000 secs). Pepsi Foods (G) retained its 6th spot with rise in ad volumes from 542.86 (‘000 secs) to 707.14 (‘000 secs). Coca Cola India Ltd. took a leap from 10th spot to 7th spot with rise in ad volumes from 402.87 (‘000 secs) to 660.33 (‘000 secs). Glaxosmithkline Group slipped one spot down and stood at 8th position with 530.28 (‘000 secs) followed by Colgate Palmolive India Ltd. with 471.87 (‘000 secs) at 9th spot and Amazon Online India Pvt. Ltd. with 398.01 (‘000 secs) at 10th spot.  

Top Brands

In the top brands category, Lizol all in 1 topped the list with drop in ad volumes from 717.95 (‘000 secs) to 699.7 (‘000 secs). Dettol Toilet Soaps slipped one spot down and stood at 2nd position with drop in ad volumes from 718.48 (‘000 secs) to 623.72 (‘000 secs). Coca Cola Zero was the new entrant in the chart with ad volumes of 502.27 (‘000 secs) and claimed the 3rd spot. Dettol Antiseptic Liquid retained its 4th spot with drop in ad volumes from 479.22 (‘000 secs) to 457.3 (‘000 secs). Harpic Power Plus 10X Max Clean dropped from 3rd spot to 5th spot with drop in ad volumes from 582.24 (‘000 secs) to 428.05 (‘000 secs) followed by Jiomart.com from 5th spot to 6th spot with drop in ad volumes from 360.49 (‘000 secs) to 341.89 (‘000 secs). Goodknight Gold Flash retained its 7th spot with rise in ad volumes from 301.35 (‘000 secs) to 339.69 (‘000 secs). Harpic Bathroom Cleaner dropped from 6th spot to 8th spot with drop in ad volumes from 323.06 (‘000 secs) to 285.22 (‘000 secs). Godrej No. 1 soap entered the chart with ad volumes of 280.56 (‘000 secs) and claimed the 9th spot. Ultratech Cement retained its 10th spot with 277.15 (‘000 secs).

Tags: BARCReckitt Benckiser GroupTop AdvertisersTop BrandsWeek 28

RECENT POSTS

AAAI celebrates 80-year legacy of building India’s advertising ecosystem
Advertising

AAAI celebrates 80-year legacy of building India’s advertising ecosystem

May 6, 2026
0

Mumbai: Advertising Agencies Association of India (AAAI) is set to celebrate its 80th anniversary on May 19, 2026, marking a...

Read moreDetails
AdLift secures
Advertising

AdLift secures SEO & Content Marketing Mandate for Relaxo Footwears

May 6, 2026
0

New Delhi: AdLift has been awarded the SEO and content marketing mandate for Relaxo Footwears Limited, marking a strategic collaboration aimed...

Read moreDetails
INNOCEAN expands India footprint with Bengaluru office, targets AI-led growth and high-growth sectors
Advertising

INNOCEAN expands India footprint with Bengaluru office, targets AI-led growth and high-growth sectors

May 6, 2026
0

Mumbai: INNOCEAN, a global marketing communications company operating across 22 countries, has announced the launch of its new office in...

Read moreDetails
Goafest 2026 brings back ‘Advertising Plays’ with expanded sports and wellness line-up
Advertising

Goafest 2026 brings back ‘Advertising Plays’ with expanded sports and wellness line-up

May 5, 2026
0

Mumbai: Goafest, jointly organised by the Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC), is set to...

Read moreDetails
popkorn bags Creative Mandate for The Coffee Bean & Tea Leaf® India
Advertising

popkorn bags Creative Mandate for The Coffee Bean & Tea Leaf® India

May 5, 2026
0

New Delhi: popkorn has been appointed as the Creative Agency of Record for The Coffee Bean & Tea Leaf India by...

Read moreDetails
Powering India’s Advertising Stage for 28 Years: Bipin R. Pandit’s Ongoing Journey
Advertising

Powering India’s Advertising Stage for 28 Years: Bipin R. Pandit’s Ongoing Journey

May 5, 2026
0

Mumbai: In an industry defined by constant evolution, few individuals stand as enduring pillars of continuity, culture, and excellence. Bipin...

Read moreDetails

LATEST NEWS

FatakPay names Ashwin Shetty as Head – Branding and Communications

FatakPay names Ashwin Shetty as Head – Branding and Communications

May 6, 2026
AAAI celebrates 80-year legacy of building India’s advertising ecosystem

AAAI celebrates 80-year legacy of building India’s advertising ecosystem

May 6, 2026

ANALYSIS

Sponsored snaps
Analysis

Sponsored snaps drive 2.5x higher brand awareness than competitive in-feed platforms: Kantar and Snapchat

May 6, 2026
0

Mumbai: Snap Inc., in partnership with global marketing data and analytics leader Kantar, has unveiled new research highlighting a shift in...

PEOPLE

Vertiv appoints Frieda He as Chief Procurement Officer
People

Vertiv appoints Frieda He as Chief Procurement Officer

May 6, 2026
0

Mumbai: Vertiv, a global leader in critical digital infrastructure, has announced the appointment of Frieda He as Chief Procurement Officer...

MARKETING

FatakPay names Ashwin Shetty as Head – Branding and Communications
Marketing

FatakPay names Ashwin Shetty as Head – Branding and Communications

May 6, 2026
0

Mumbai: FatakPay has announced the appointment of Ashwin Shetty as Head – Branding and Communications, as the company sharpens its...

Subscribe to Newsletters

ADVERTISING

AdLift secures
Advertising

AdLift secures SEO & Content Marketing Mandate for Relaxo Footwears

May 6, 2026
0

New Delhi: AdLift has been awarded the SEO and content marketing mandate for Relaxo Footwears Limited, marking a strategic collaboration aimed...

PRINT

Hindu Tamil Thisai Highlights Editorial Balance with Dual Leadership Interviews
Print

Hindu Tamil Thisai Highlights Editorial Balance with Dual Leadership Interviews

April 21, 2026
0

Chennai: As Tamil Nadu heads toward the 2026 Legislative Assembly elections, Hindu Tamil Thisai is sharpening its positioning as a...

AUTHOR'S CORNER

The Rise of Homegrown Beauty Brands in India
Authors Corner

The Rise of Homegrown Beauty Brands in India

May 6, 2026
0

The Indian beauty industry is undergoing a substantial transformation. What was once controlled by international brands is now confronting a...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Wellbeing Nutrition launches kids superfuel campaign targeting picky eating challenge

Wellbeing Nutrition launches kids superfuel campaign targeting picky eating challenge

May 6, 2026
FatakPay names Ashwin Shetty as Head – Branding and Communications

FatakPay names Ashwin Shetty as Head – Branding and Communications

May 6, 2026
AAAI celebrates 80-year legacy of building India’s advertising ecosystem

AAAI celebrates 80-year legacy of building India’s advertising ecosystem

May 6, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.