Yardley has launched its new commercial on its all-new range of Floral Essence Shower Gels. With the goodness of natural floral oils, it is richly fragrant and good for the skin too. Aimed at young women, this new range provides a luxurious bathing experience synonymous to a floral spa.
Yardley, with 250 years of legacy in fine fragrances, has continually evolved to remain true and relevant across generations. It believes in inspiring women to showcase their true potential and step up to the best version of themselves.
Manish Vyas, CEO, Wipro Yardley, said, “While Yardley has always being known for its fine floral fragrances, through this new range of shower gel under Floral Essence sub brand, we intend to bring forth goodness of floral ingredients apart from the fragrance.”
The commercial has been conceptualized by Contract Advertising, a Wunderman Thompson group company and member of the WPP network.
Ayan Chakraborty, General Manager, Contract Mumbai, shares the inspiration behind the commercial, “When you hear of a spa like experience, something that is invigorating and indulgent immediately comes to mind. This is the thought that we used to launch Yardley’s range of Floral Essence Shower Gels. The fragrance uplifts you instantly and the floral oils work on the skin. It is like being in a spa everyday.”
Rahul Ghosh, Executive Creative Director, Contract Mumbai, explains the approach and the creative thinking behind the ad, “Yardley is a passkey to a world of fragrance and freshness. And in this film, we showcase how its shower gel can transform a daily ritual into a magical moment.”
The Floral Essence shower gels will be available at the nearest stores and on ecommerce platforms for Rs. 225 for 250ml.
View the film here –
Campaign credits:
Client Team:
Manish Vyas, CEO, Wipro Yardley
Dhaval Masrani, Head of Marketing, Wipro Yardley
Rishabh Maloo, Assistant Brand Manager, Wipro Yardley
Agency Team:
Raji Ramaswamy, CEO
Sagar Mahabaleshwarkar, CCO
Rohit Srivastava, CSO
Ayan Chakraborty, EVP & GM
Rahul Ghosh, SVP & ECD
Sabina Singh, SVP – Account Management
Nidhi Sinha, VP – Planning
Anwesha Praharaj, ACD – Copy
Sagar Chhabria, Senior CD – Art
Ashupreet Khullar, Group Account Director
Daxsh Kaicker, Senior Account Executive
Akshay Kamble, Senior Manager Films
Production House: Median Productions, Director: Pranab Bhowmick
