Planet Marathi OTT, a platform exclusively for Marathi content hosts web series, films, talk shows, music, reality and various other forms of entertainment completes one year of operations.
Since its inception in August 2021, the platform has seen a whooping 550K+ Installs and 24M+ Video Plays. Various marquee and big league players including Tata Play, Jio Ads have collaborated with Planet Marathi OTT on various levels to capitalize on the robust, superlative library being the only exclusively Marathi OTT player. To increase its own reach and cater to wider audience, the OTT platform has entered into partnerships and will be collaborating with telecom providers.
The upcoming slate of titles includes Mrinal Kulkarni’s directorial venture ‘Sahela Re’ starring her, Sumeet Raghavan, Subodh Bhave; Raanbaazaar director Abhijit Panse’s next political outing ‘Raaji-Naama’; new age romantic drama, ‘Eka Hatacha Antar’. Other names in the content line-up include Athang, Soppa Nasta Kahi Season 2, Gemaadpanthi, Compass, Aamcha Aahe, Baby On Board, Chikatgunde Season 2 and Crypto Aajji.
Akshay Bardapurkar, Founder, Planet Marathi OTT commented, “We have been fierce in our vertical and horizontal expansion and as we complete one year, the entire Planet Marathi OTT team is able to look back with pride and satisfaction on the kind of achievements we have had. However, we are far from done. We are excited to announce a large slate of OTT content which will further blur boundaries and catapult us to compete with big league content players. The goal gets bigger every year and we are just beginning to make a mark”.
The company’s current valuation is 50 million dollars, as it plans to launch gamification, NFT’s and amping up the music content with a dedicated section. With the announcement of its new slate of content and plans to expand the platform, Planet Marathi OTT aims to capture audience interest globally.
