Gubbare, the kids’ channel from the house of IN10 Media Network, launches a new mythological series titled ‘Akul Nakul – The Asuras’.
Produced by Mumbai-based Mot Voix animation studio, the show premieres on 11th September and will air every day at 1:00 pm & 6:30 pm on the channel as well as on the network’s OTT app, EPIC ON.
The story revolves around the two naughty yet good ‘asura’ kids, Akul and Nakul, who have descended on earth to change the perception of ‘asuras’ amongst human beings. The two characters are like everyday human kids, but have to fight evil when needed.
Commenting on the new show, Brian D’costa, AVP – Content & Strategy ‑ Gubbare, “It’s an out-an-out mythological naughty kid comedy show that can be viewed by the entire family. Keeping our commitment to good entertainment, Akul Nakul – The Asuras will teach kids to stay away from negative emotions like anger, and disrespecting elders, and inculcate moral values in them. In the show, it’s a constant war between good vs evil where good always wins.”
He added, “Just like popular comic universes, we are creating our universe called ‘Asura-verse’ with this series.”
To further enhance the connection with the audience, the channel is launching several digital assets and merchandise. Two HTML games – a run adventure game and a football competition – along with filters of ‘asura’ horns & fangs and GIFs that are relatable & can be used via chatting with friends.
Merchandise consisting of stickers, pop-up greeting cards, school timetables, and school bags will also be launched.
