WickedGüd has recently expanded its product line by introducing four new varieties of instant noodles. The launch was accompanied by a marketing campaign consisting of three videos that mock the ignorance of consumers regarding the unhealthy ingredients in traditional instant noodle brands. The campaign is intended to contrast this with other instant noodle brands that have high calories and unhealthy chemicals.
While launching the films, Bhuman Dani, Founder & CEO at WickedGüd stated, “Instant noodles is one the largest consumer food categories, with a market size of over 12,000 crores. That said, all of the legacy brands’ instant noodles are deep-fried, and made with refined flour while also containing a lot of harmful additives. This is not a novel discovery, it is just the ignorance of the consumers, which WickedGud is highlighting in its mission to un-junk India, one kitchen at a time!”.
Monish Debnath, Founding Team Member & CMO at WickedGüd said, “In a culture where being healthy is considered the coolest form of lifestyle- one truly needs to understand the serious implication of consuming regular instant noodles. Some brand had to do it and we wanted to be that brand to provoke the consumer out there, but in a manner which is true to the brand tone of being quirky and playful.”
The films were thoughtfully created in association with the brand’s creative agency, Django Digital. Aashay Shah, Co-founder at Django Digital said, “WickedGüd created an exemplary product that solves a crucial problem. Our aim was not just to educate consumers, but also to entertain them along the way. The three films crafted by Siddhesh Parelkar (Copy Head) discreetly underline the problems with other instant noodles, while in the end, highlighting the benefits of WickedGüd’s newly launched instant noodles.”
Watch the films here:
