Aqilliz, a digital marketing middleware technology company, has partnered with Affine, an AI services firm, to develop a federated learning model for insights, activation, and measurement.
Federated Analytics offers a privacy-preserving solution, using encryption for communication between nodes and the federated model. A blockchain provides security and creates an immutable audit trail, while a smart contract governs the business logic for analytics.
This new solution allows brands and ad publishers to collaborate without sharing their information, while abiding by all privacy regulations.
The partnership aims to address the challenges in the constantly evolving tech world and enable seamless collaboration in the rapidly transforming digital landscape across industries.
“This is not normal AI and ML based modelling in analytics. This requires an advanced understanding of statistical research to be able to reconstruct the analytics that incorporates smart contracting at one end and real-time training at the other end. Aqilliz is absolutely delighted in partnering with Affine for this first of its kind solution for the marketing industry,” said Gowthaman Ragothaman, Founding CEO at Aqilliz.
“An integrated AI-driven ecosystem is the future for organizations. The partnership excites us because of the immense opportunity it brings along to parent the next generation of digital marketing while being compliant with the privacy and security standards,” said Manas Agrawal, CEO and Co-founder at Affine.
