JioCinema has announced the appointment of Indian Cricketer Suryakumar Yadav as its brand ambassador ahead of IPL. As part of the association, the cricketer will deepen fan engagement with JioCinema’s digital offerings during the TATA IPL.
Commenting on the association, Suryakumar Yadav said, “I am pleased to collaborate with JioCinema for the upcoming season of the Indian Premier League. JioCinema has been revolutionising the digital viewing experience for sports fans across the globe with their world-class presentation that is affordable and accessible. With the constant innovations on digital platforms making it a preferred option for fans, I look forward to this exciting partnership.”
“Suryakumar Yadav represents the same qualities that we stand for – world-class innovation, unmatched thrill and the need to keep fans entertained and engaged,” said Viacom18 Sports, CEO, Anil Jayaraj. “Our presentation of the TATA IPL will reflect Suryakumar’s flamboyant 360-degree style batsmanship, giving the consumer the whole nine yards of consuming sports on digital with no boundaries of accessibility, affordability, and language,” he added.
