KBM Spices has announced the appointment of Bollywood actor Parineeti Chopra as its brand ambassador.
After carving a niche in Delhi-NCR markets, the company plans to aggressively foray into the entire North Indian region and other parts of the country. The company is also focusing on increasing its market share with omnichannel marketing and sales models.
Speaking about the association, Rupesh Aggrawal, CMO and co-owner of KBM Foods, said, “We are extremely delighted to have Parineeti Chopra onboard as our brand ambassador. She resonates with our brand values and is loved by millions across the country. We are confident that her energy and passion for life will bring a fresh perspective to our brand and help us connect with a larger audience.”
Commenting on the partnership, Chopra said, “I am thrilled to be a part of the KBM spices family. I understand the importance of good quality spices in cooking, and KBM spices are known for their superior quality and taste. I look forward to representing a brand that is committed to providing the best to its customers.”
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