The Good Glamm Group, a DTC beauty & personal care conglomerate, and Akshay Kumar have come together to create a joint venture that will launch holistic personal care and wellness products for men, which is expected to launch by mid 2023.
Both Akshay Kumar and the Good Glamm Group will invest capital and work together to scale the business. The actoe will be deeply involved in the brand and product development.
The Good Glamm Group stated that the joint venture will leverage its content-creator-commerce moat to drive DTC revenues through 200 million MAUs of Good Media Co and over 1 million influencers of Good Creator Co; in addition to the R&D strengths and offline distribution network of Good Brands Co across over 150 cities in India.
Speaking on this partnership, Actor Akshay Kumar said, “I have always wanted to create natural yet efficacious products based on all the learnings I have had and practiced in holistic wellness. The Good Glamm Group has built some of India’s largest and most loved DTC beauty & personal care brands and is very unique in its content-creator-commerce strategy. I am really excited about the products we will be developing and the business that we will be building together.”
Adding to this, Darpan Sanghvi, Group Founder & CEO, The Good Glamm Group says “Akshay epitomises hard work, discipline and age-defying looks based on natural principles of holistic wellness. We couldn’t think of a more authentic, trusted and knowledgeable partner to develop and launch this unique product line with.”
In October 2021, the Good Glamm Group acquired ScoopWhoop, a digital media & lifestyle content platform for men, in anticipation of the group’s entry into the fast-growing DTC male grooming and personal care segment. This joint venture with Akshay Kumar marks the launch of the men’s care category within the Good Glamm Group’s brand portfolio.
