McDonald’s India (West and South) has announced the signing of Tollywood actor NTR Jr as its brand ambassador.
The brand has launched a TVC, conceptualised by DDB Mudra, featuring the actor driving the message #DontExplainJustShare in his own style.
The brand has reimagined its chicken range, McSpicy Fried Chicken, by introducing the ‘McSpicy Chicken Sharers’ in sharing buckets for the first time ever. The brand film highlights the proposition of simply sharing the McSpicy Chicken with everyone, without the need for explanation.
In the TVC, the actor is seen charismatically tinkering with the moon to ensure that the store remains open, allowing him to continue indulging in McDonald’s McSpicy Chicken sharers with his friends.
Watch the film here:
Arvind R.P., Chief Marketing Officer, McDonald’s India (West and South), said, “We are ecstatic to have NTR Jr join the McDonald’s India family as our brand ambassador. His incredible on-screen presence, charismatic personality, and relatability among the youth and families complement our vibrant brand and this new offering very well. We look forward to captivating our fans with our latest campaign that spotlights the joy of sharing our delicious McSpicy Fried Chicken with friends and family.”
NTR Jr, said, “I’m happy to join McDonalds’s (W&S) as their brand ambassador for McSpicy Chicken Sharers! It is an iconic brand that resonates with millions of people across the world, and to be a part of this journey feels amazing. I have always believed in collaborating and sharing, and the McSpicy Chicken Sharers speaks volumes about this spirit – #DontExplainDontShare.”
Rahul Mathew, Chief Creative officer and Executive Director, DDB, added, “In NTR Jr we have an icon who has changed how the world sees Indian cinema. And with McSpicy Chicken Sharers we’ve changed the way the consumer looks at fried chicken. We wanted to make sure that NTR Jr’s inimitable style comes through in our communication.”
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