Parle, a manufacturer of biscuits and confectionery, has launched a TV campaign titled #HarKismiMeinHaiKiss for its toffee brand, Parle Kismi.
Conceptualised by Rediffusion, the nationwide campaign highlights the role of Parle Kismi as a catalyst for love. The TVC portrays the innocence and sweetness of romantic relationships presenting cute and endearing moments shared by a teenage couple.
The TVC features a girl and her partner at a metro station. As they bid farewell, they yearn for an intimate moment, that gets interrupted. Undeterred, the boy sends a Parle Kismi toffee to the girl through an elevator, symbolising his goodbye kiss. The ad captures the essence of “Har Kismi mein hai Kiss,” portraying how Parle Kismi brings flavor and romance to life’s cherished occasions.
Watch the film here:
Commenting on the campaign, Krishnarao Buddha, Senior Category Head at Parle Products, said, “As we reflect on our school and college days, we recall the emotions of friendship, pure love and days filled with pranks. Parle Kismi has consistently served as an enabler, empowering individuals to express their deepest feelings. With our latest TVC, we aim to appeal to the newer generations, evoke nostalgia and revive cherished memories of friendship, affection, and compassion. Our mission is to spread love and reignite the influence of ‘Kismi’ among our beloved younger audience.”
Kalyani Srivastava, Jt. President, Rediffusion, said, “We are excited to launch our new Parle Kismi campaign, which features a catchy jingle and a heartwarming film. The campaign is based on the idea that a kiss is a powerful expression of love, and Parle Kismi is the perfect way to add a touch of sweetness to any kiss. We believe that this campaign will resonate with the younger audience.”
