M360, Times Internet’s news publishing monetization platform for publishers, has announced a strategic partnership with iZooto, an audience engagement platform.
Under the partnership, M360 will integrate iZooto’s technology into its platform to help publishers build, engage, and retain their audience.
“We are excited to partner with iZooto to help our publishers better engage with their audience,” said, Vijayan Parthasarathy, Business Head at M360. “iZooto’s technology is a powerful tool that can help publishers increase website traffic, improve user engagement, and boost revenue. We believe this partnership will be a game-changer for our publishers,” he added.
iZooto stated that its technology allows publishers to send personalised push notifications to their audience, track user behavior, and measure the impact of their marketing campaigns. The company also offers a variety of monetisation options for publishers, including in-app advertising, native advertising, and affiliate marketing.
“We are thrilled to partner with M360 to help their publishers grow their audience and revenue,” said, Neel Kothari, CEO of iZooto. “M360 is a leading platform for publishers, and we are confident that our technology will help them take their businesses to the next level,” he added.
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