Auburn Digital Solutions, a digital marketing company, has created a new campaign #bobWorld for Bank of Baroda, featuring late Satish Kaushik as a disgruntled director.
In the commercial, he is seen shooting an advertisement with Indian badminton stars PV Sindhu and Kidambi Srikanth. As Kaushik attempts to deliver his lines, he is constantly interrupted by Sindhu and Srikanth, who compare his lines with the benefits of Bank of Baroda’s bobWorld mobile banking app for all banking needs.
Ashish Tripathi, MD & Co-founder of Auburn Digital Solutions, said, “It is always a joy to be collaborating with Bank of Baroda, and this TV Commercial is simply another example of how well we have worked together over the years.
Working with Late Shri Satish Kaushik Ji was a tremendously rewarding experience that demonstrated the Bank’s dedication to creativity. The Bank’s brand endorsers PV Sindhu & K Srikanth’s presence in the ad have been highly impactful. The shooting itself was a once-in-a-lifetime experience since we saw Late Shri Satish Kaushik Ji display his flexibility while PV Sindhu and K Srikanth enthusiastically matched his vivacious personality. These noteworthy people represent the brand’s basic principles of reliability, resilience, and honesty.”
V G Senthilkumar, Deputy General Manager – Head (Marketing & Branding), Bank of Baroda said, “It was a privilege to collaborate with such accomplished individuals such as late veteran actor Satish Kaushik, PV Sindhu, and K Srikanth for our TV Commercial. Our bob World app seeks to make people’s lives easier by providing them with a state-of-the-art digital banking experience where they can conduct over 300 plus services, including Opening a B3 Digital Only Savings Account, Applying for Digital Loans, Investing, Paying Bills, Mobile/ DTH Recharges, and Shopping. bob World is a one-stop solution for all these banking needs, which we wanted to convey to customers. Auburn Digital Solutions effectively brought out the Bank’s objective in this TV Commercial”
Feedback: [email protected]
