Kingfisher has opened its online merchandise store KF.LIFE in collaboration with Bengaluru-based The Fantam. The store will offer bar accessories, board games, wall décor signages and apparel.
“Kingfisher is one of the most iconic brands of India and we are launching an exclusive brand store for our fans. They can buy Kingfisher branded merchandise from KF.LIFE, a collection that has been made keeping in mind the exploratory mindset of our new age audience. Our collaboration with The Fantam allows us to deliver desirable and high-quality products that stays true to the iconicity of Kingfisher,” said, Vikram Bahl, Chief Marketing Officer.
“Fantam Brands’ co-founders Tapan Bansal, Naren Nikam and Vipul Mathur said in a statement that they were proud to be associated with an iconic brand like Kingfisher.
The merchandise has been designed in-house, tailored for young Indians.
The merchandise will be available at KF.LIFE for now but marketplace integration is underway, informed an official statement.
