July 13th, 2023– Dabur India, India’s largest Science-based Ayurveda company, has clinched a prestigious accolade at the ET Brand Equity Shark Awards 2023. The Dabur’s Red Toothpaste brand emerged victorious in the category of Use of Outdoor Advertising for the East region. This recognition was attributed to the impactful Durga Puja outdoor campaign featuring the Dabur Red AB LED Tunnel, executed by the regional agency, Team Karukrit.
Expressing his gratitude, Mr.Subhodeep Roy, Business Head-East, Dabur India, said, “We are honored to receive this esteemed award. Our Dabur Red Toothpaste brand’s success in the Use of Outdoor Advertising category is a result of our dedicated team’s efforts and the collaboration with our regional agency Karukrit.At Dabur, our motivation has always been to surpass our latest work. Our vision was to create a special consumer-centric campaign associating our brand creatively with the audience.”
“This special recognition inspires us to continue delivering impactful campaigns that resonate with our consumers.Our dedication to marketing excellence and innovation has constantly moved us closer to the hearts of the customers. The award at the ET Brand Equity Shark Awards 2023 solidifies their standing as an East region strong brand.” ~ said Mr. Sandeep Kr. Shah, Regional Marketing manager – East, Dabur India.
Dabur India’s triumph in the Use of Outdoor Advertising category is a testament to innovative and effective marketing strategies. The compelling Durga Puja outdoor campaign, featuring the visually captivating Dabur Red Shri Amitabh Bachchan TVC displayed via LED Tunnel branding, successfully engaged the target audience, and left a lasting impact.
Dabur India Ltd. is one of India’s leading FMCG Companies with a legacy of 139 years in delivering quality products. It is India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India’s FMCG portfolio includes nine Power Brands: Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur Lal Tail, and Dabur Pudin Hara in the Healthcare category; Dabur Amla, Vatika, and Dabur Red Paste in the Personal & Oral Care space; and Réal in the Food & Beverages category.
