Wings, an audio, smartwatches and accessories brand catering to the youth, has launched an ad film themed ‘Go with the Flo’ for its new lifestyle earbuds range Flobuds.
The ad film features a music producer on his console. When he hits a creative block, the earbuds trigger the artiste in him and the music flows, even from the sounds made by objects around him. A call from his mother follows, where she asks if he has seen her coffee mug – which too is part of his instrument ensemble.
The brand film’s aesthetics and visuals are based on the vibrant look and feel of the Flobuds range, also to emphasise Wings’ new lifestyle-led positioning, informed an official statement. The creative motif of using the earbuds and other daily objects to create music was inspired by Charlie Puth’s song/reel series ‘Lightswitch’, it added..
The film was conceptualised by the brand in-house and produced via Out of Syllabus Productions.
Vijay Venkateswaran, Co-founder, Wings Lifestyle, said, “The brand film intends to emphasise on how the Flobuds range firmly establishes our lifestyle-led identity. The earbuds are designed keeping the latest trends in mind and the brand film ensures that they are at the centre of the film, audibly and visually. We’re excited for consumers to watch the film and also get their hands on the Flobuds as soon as they launch.“
The Flobuds range will be available on Amazon, Flipkart and the Wings website post launch in August.
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