Mumbai: LOTTE India has launched a new out-of-home (OOH) campaign for LOTTE World Cone Double Belgian Chocolate, bringing Korea’s No.1 ice cream cone closer to Indian consumers through a high-impact experiential activation.
Inspired by the excitement of travel and discovery, the campaign transforms a prominent billboard into a giant boarding pass, symbolically transporting consumers from Korea to India through one of Korea’s most loved ice cream brands. Built around the idea that consumers no longer need to travel abroad to enjoy Korea’s favourite cone, the campaign combines immersive storytelling with outdoor innovation.
The larger-than-life installation highlights LOTTE’s Korean heritage while showcasing the premium credentials of the product in an engaging and visually distinctive format.
At the centre of the campaign is LOTTE World Cone Double Belgian Chocolate — a premium offering featuring rich Belgian chocolate ice cream, crunchy roasted almonds and a signature thick chocolate disc designed to deliver a multi-layered indulgent experience. The brand portfolio also includes variants such as Swiss Choco Brownie, Nutty French Vanilla and Real Alphonso Mango.
Commenting on the campaign, Rishabh Verma, Head of Marketing, LOTTE India Corporation Pvt. Ltd., said, “LOTTE World Cone is one of Korea’s No.1 ice cream brands. As we continue to grow the brand in India, we wanted to celebrate the excitement of discovery while staying true to our Korean roots.”
Ankit Dubey, Sr. Brand Manager, LOTTE India Corporation Pvt. Ltd., added, “We wanted to create an OOH execution that feels iconic, disruptive, and instantly recognizable. The boarding pass creative communicates the product’s Korean provenance and premium credentials in a simple yet engaging manner, while encouraging consumers to discover and try World Cone.”
Installed at a high-visibility location near Nehru Circle ahead of Bikanerwala in Ahmedabad, the campaign aims to capture attention among urban commuters and spark conversations across social and digital platforms. Supported by product availability on Blinkit and Zepto, the activation creates a seamless journey from awareness to purchase.
With this campaign, LOTTE India continues to strengthen its commitment to introducing globally celebrated Korean products and experiences to Indian consumers while expanding the presence of its premium ice cream portfolio in the market.
