Zee News has announced the successful return of its show ‘Daily News & Analysis’ (DNA).
The show made its way back to Zee News with a fresh perspective recently. Its revival is a testament to Zee News’ dedication to providing viewers with insightful and comprehensive news analysis, informed a channel statement.
The show which is on air during prime time (9 to 10.30 pm) had a recent episode exposing the quantum of adulterated honey sold over the counters in India.
Between July 31 and August 4, 2023, the show achieved an average concurrent view count of 137,610 (Chrome Digi Track, Smart TVs – Cloud TV, Tizen, Vidaa, Roku, WebOS, Android, iOS & Linux, YouTube, browsers etc. and Smartphones – YouTube, OTT, native apps, browsers etc.).
This number speaks volumes about the show’s resonance with the audience and its ability to captivate viewers during this critical time frame, said the statement, claiming that this takes Zee News to the top two slots within the news channels genre in India.
“We are thrilled to witness the remarkable incremental audience across devices and platforms. This data reaffirms our strategic approach to delivering content that resonates with a wide spectrum of viewers across multiple platforms. As we continue to leverage cutting-edge technology and robust data analytics, we remain committed to enhancing our viewers’ experience while delivering unmatched value to our advertisers and partners,” said, Mona Jain, Chief Revenue Officer, Zee Media Corporation Limited.
“We are immensely proud of the resounding success of DNA on Zee News. The remarkable average concurrent views during the first week of August 2023 are a testament to the unwavering commitment of our team to deliver news that matters to our viewers. DNA’s ability to captivate a diverse audience, both digitally and traditionally, reaffirms our mission to provide insightful, balanced, and impactful news content that empowers and informs. As we move forward, we remain dedicated to pushing the boundaries of news journalism, fostering meaningful conversations, and engaging with our viewers in ways that resonate and inspire,” added Abhay Ojha, CEO, Zee Media Corporation Limited.
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