JioCinema’s Bigg Boss OTT (S2) clocked over 10 crore unique viewers and garnered close to 3,000 crore minutes of watch time, the OTT platform informed in a statement.
The season finale on August 14 is claimed to be the most streamed live entertainment event in India (after IPL) and in the top five globally with 2.3 crore viewers, and 72 lakh peak concurrency.
Bigg Boss OTT’s popularity extends across India with Maharashtra, UP/Uttarakhand, Bihar, Gujarat, West Bengal, and Madhya Pradesh contributing significantly to the viewership, the statement added.
Across the eight-week season of Bigg Boss OTT on JioCinema, 540 crore votes and 245 crore video views were registered. The 24-hour live streaming format saw over 5.5 crore users engage with features such as multi-camera feeds, audience takeovers, ‘Meme The Moment’ and live chats.
Vimal Elaichi was the presenting sponsor while Too Yum! powered the season.
A spokesperson for Vimal Elaichi noted that the collaboration has helped it create a powerful and impact-driven narrative across touch points, building a lasting connection with the audience.
Yogesh Tewari, Vice President of Marketing, Guiltfree Industries, RP-Sanjiv Goenka Group, the maker of Too Yumm, said, “Too Yumm! as a brand is known for its Masaledaar offerings across various snacking formats. As a brand strategy, we are always scoping for associations with big, entertaining, and new-age properties to showcase the versatility of our product portfolio. And thus, partnering with Bigg Boss OTT proved to be an ideal choice for us as it is one of the most enthralling entertainment shows. The partnership has proven instrumental in broadening our horizons beyond advertising, enabling us to delve into purposeful partnerships that effectively convey our brand narrative and connect with a more extensive and diverse set of audience.”
Other sponsors for the season included Vicco, Ching’s Secret, Paytm, Silver Coin and Lenskart.
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