Wiredus, a digital marketing agency, in partnership with Silverglades, India’s address makers, takes the lead on awareness campaigns for First Citizen by Melia, a luxury senior citizen community living project.
First Citizen by Melia is all set to redefine senior living by creating an active community focused on health, wellness and luxury. Designed to make residents feel like first-class citizens again, this state-of-the-art senior living community offers resort-style amenities and an array of on-site services and activities tailored to active seniors. Residents enjoy spacious one and two-bedroom apartments with high-end finishes, gourmet dining options, a fitness center and spa, outdoor pools, a library and cafe, and on-site medical and therapy services.
“Partnering for First Citizen by Melia project goes beyond simple marketing expertise for my team. This project represents a slowly emerging need for senior citizens & stands to provide an enhanced quality of life to the society’s most vulnerable & most cherished section – our elderly. With our campaigns, we intend to revolutionize the perception attached to the idea of ‘senior community living’ and help many of our senior members of the society step into a new phase of their lives – one filled with comfort, joy, shared laughter, and stability,” said, Ravish Yadav, Founder & Director, Wiredus.
“First Citizen is the manifestation of what real estate means for Silverglades – a destination beyond the simple putting together of bricks & mortar. Instead, it is a culmination of dreams & aspirations coming true in physical form. With this luxury senior living project, we hope to remind people of the joy of living every moment of their lives to the fullest. People deserve to celebrate a life well-lived, especially in their golden years. And with Wiredus as our digital partner, we are excited to maximize on awareness, lead generation, and effective conversions to help this dream come true for a lot of first citizens,” Anil Kumar Kukreja, Chief Sales Officer, Head of Sales/Marketing & CRM, Silverglades
