Jewellery retailer Senco Gold & Diamonds has entered the digital landscape, launching a virtual showroom, ‘Sencoverse’, on the metaverse. The virtual showroom is aimed at connecting with new age customers to offer them a customised experience.
Sencoverse brings jewellery to life in the virtual realm. The initiative offers an end to end shopping experience from hassle-free browsing to selection of items to receiving the chosen pieces at their doorstep.
Speaking about the initiative, Suvankar Sen, MD & CEO of Senco Gold & Diamonds, said, “The launch of Sencoverse marks a significant leap in our digital transformation journey and our commitment to offer exceptional and hassle-free shopping experiences to our valued customers. We believe that the digitally savvy millennials and Gen Z shoppers are the future of retail, and we want to be at the forefront of providing them with the personalised and convenient shopping experiences they want and need. With Sencoverse, we are confident that they will embrace this innovative way of shopping. This initiative is not only a testament to our commitment to innovation, but also a strategic move into the future of retail.”
Sencoverse offers an interactive and gamified shopping experience. It allows customers to explore the virtual showroom and see jewellery in 3D detail. The showroom also has an integrated Try On feature, allowing customers to virtually try on jewellery items using augmented reality.
Joita Sen, Director and Head of Design and Marketing, Senco Gold & Diamonds, said, ‘We are excited to announce the launch of Sencoverse, India’s first virtual jewellery showroom on the metaverse. This is a major milestone in our journey to offer innovative services to our customers. Senco Gold & Diamonds is one of India’s most trusted brands, known for its craftsmanship and quality. We are proud to continue this tradition in the digital realm with Sencoverse. It currently showcases 100 of our exquisite products from the Everlite Collection and others, and we plan to expand our product range in a phased manner. On this special moment, we invite our customers to explore Sencoverse and experience the beauty of our jewellery in an entirely new way.”
Senco Gold & Diamonds also announced a treasure hunt game on the platform where users can find four missing jewellery pieces hidden in the Sencoverse.
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