Consumer electronics and home appliances brand Hisense has roped in cricketer Ravindra Jadeja as its ambassador for the TV, AC, and refrigerator categories.
He is the company’s first ambassador in the Indian market.
Ravindra Jadeja, celebrated for his exceptional all-round abilities in cricket, epitomises the spirit of Hisense’s diverse product range, informed an official statement.
Pranab Mohanty, CEO, Hisense India, said, “We are thrilled to welcome Ravindra Jadeja into the Hisense family as our brand ambassador for the television, AC and refrigerator categories. This announcement is strategically timed with the cricket world cup starting in India soon and his exceptional skills, both on and off the cricket field, make him the perfect embodiment of our brand’s values. We believe that his association with Hisense will resonate with our young and aspirational consumers. Our deep understanding of the market underscores our commitment to reaching the very heart of Indian consumers, where their passion points lie, and we are determined to create a profound impact in their minds.”
Jadeja said, “I am honoured to be brand ambassador of Hisense, a brand that shares my passion for excellence and innovation to offer exceptional products and also is associated with some of the biggest and global sporting events across the world. Hisense’s diverse range of products mirrors my personality as an all-rounder in cricket. I look forward to being a part of the Hisense journey and connecting with the brand’s young and aspirational consumers.”
The brand is set to roll out a campaign themed ‘Perfecting the perfection’ with Jadeja.
This festive season, Hisense is ready to roll out new TVs like U7K, U6K and E7K which promise to bring the stadium experience to home in time for the upcoming Men’s Cricket World Cup, the statement added.
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