Skincare brand La Pink appointed Akanksha Singhal as Vice President – Marketing and Brand. A seasoned professional, she has over 18 years of experience in 360 degree marketing, in both the agency and brand side.
Prior to joining La Pink, Akanksha was Vice President – Marketing and Brand, for Idam House of Brands, where she helped establish brands like Bella Vita Organic, Bevzilla, Brave Essentials, MeeSoGood, Petveda, Mix Cosmetics and The Shaperz. She has also worked with Cheil Worldwide, DigitasLBi, Reprise Media and AkkiDokie Digital.
Nitin Jain, Founder & CEO said, “I am truly excited to welcome Akanksha Singhal as part of the management for the brand. Her appointment as the VP – Marketing and Brand, marks a significant milestone in our journey, and I believe it will be instrumental in elevating La Pink to new heights. I am positive that Akanksha’s wealth of experience in branding and marketing expertise will help establish our brand further, and make a mark in the industry. We are sure that Akanksha will play a pivotal role in the business’s growth.”
In her new position, Singhal will be responsible for analysing market trends to achieve La Pink’s growth objectives, overseeing brand consistency across all communication channels and collaborating with cross-functional teams to align marketing efforts.
“I am absolutely thrilled to join La Pink as the newly appointed VP. I believe the brand has a lot of potential in bringing about a change in the skincare industry. My foremost goal is to seamlessly integrate myself into this dynamic team and hit the ground running, ensuring that the world knows about our efforts to initiate the “Swachh Bharat” movement for the skincare industry and eradicate beauty products that still use microplastics. I have ambitious plans for enhancing La Pink’s presence in the market and am excited to bring my industry insights to the table. My commitment is to add significant value to the company’s journey, leveraging my experience and vision to propel La Pink to even greater heights.”
Feedback: [email protected]
