Bengali general entertainment channel Zee Bangla ushered in the festive season of Durga Pujo by unveiling its redesigned aesthetics, dedicated to enhancing the overall viewing experience. The channel’s design philosophy now reflects the cultural heritage of Bengal. Central to the design is the symbol of the fish, which is deeply ingrained in Bengali culture.
The design strategy is rooted in advancements in neuroscience and the scientific approach, built on a holistic understanding of the consumer journey across broadcast and digital platforms, enhances information retention and captures viewer attention.
Samrat Ghosh, Chief Cluster Officer – East, Zee Entertainment Enterprises Ltd, said, “Zee Bangla has always been deeply connected with the hearts of the Bengali viewers. As we usher in the auspicious occasion of Pujo, we wanted to bring a fresh and enhanced viewing experience to our consumers, enabling them to rejoice in the festivities with their loved ones. To further deliver on our brand promise of ‘Notun Chhondey Likhbo Jibon’, this year we are urging each Bengali to take a resolution – ‘Amra Bhaalo Rakhbo Maa,’ – uniting all to pave the path toward a brighter tomorrow.”
Kartik Mahadev, Chief Marketing Officer – Content SBU, Zee Entertainment Enterprises Ltd said, “Our unwavering mission at Zee has always been to consistently craft and deliver extraordinary experiences to our viewers. As our stories touch the lives of millions, our design philosophy, rooted in our ‘Soul to Screen’ approach, becomes an authentic reflection of our audience’s world. Led by this, Zee Bangla finds its new design expression in the ubiquitous ‘fish’ – a central figure, holding its place of pride in many traditions across Bengal. The fresh interface captures the Bangaliana energy and verve, symbolizing the channel’s zeal to chart its next phase of growth, further solidifying Zee network’s commitment to continuously create value for our viewers and build deeper connection with our brands.”
Navnita Chakraborty, Business Head – Zee Bangla, added, “Our brand refresh is a celebration of the Bengali culture and takes inspiration from the vibrant spirit of our viewers. It represents our dedication to providing content that resonates and inspires. We are excited to embark on this journey and are confident that the audiences will continue to shower their love and support for Zee Bangla going forward as well.”
By creating immersive and interactive experiences, the new chapter in Zee Bangla’s journey aligns with the larger network-level effort to prioritise consistency in consumer experience, as it continues to navigate the ever-changing entertainment landscape.
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