Qyou Media India has entered into a global distribution partnership with Coolita, by which users of Coolita-powered connected TV sets such as Thomson, Croma and Panasonic, Lloyd, Itel and others, and those with its eponymous OS, in India and globally, can now access five of the former’s 24-hour channels for free.
The five channels available for streaming via Q Play+ through the partnership are The Q, The Q Kahaniyan, Q GameX, Sadhguru TV and BH Live.
Krishna Menon, Chief Operating Officer, Qyou Media India, said, “Our partnership with Coolita is a significant milestone in our mission to provide top-notch entertainment to viewers in India and worldwide. This collaboration allows us to strengthen our digital presence on connected TVs and offer our curated content to a global audience. We are excited to enhance the viewing experience and take a step closer to our audience with this exciting collaboration.”
Samuel Lin, Head of Partnerships, Coolita, said, “In an exciting development, Coolita has partnered with Qyou Media’s Q Play+ to enhance access for Indian viewers. This collaboration grants Indian audiences free access to curated Indian programs, enhancing their viewing experience with a localised touch.”
He added, “This strategic alliance significantly amplifies the local coverage and accessibility of Q Play’s offerings.”
Coolita, known for its cutting-edge Coolita OS, is a global smart TV industry player. It operates in over 80 countries across Southeast Asia, the Middle East, Africa, Europe, America and beyond. The company claims to have shipped over two million large-screen devices running the Coolita system in India.
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