Wit & Chai Group’s LMN Communications has bagged the integrated marketing communications mandate of dairy brand Godrej Jersey.
LMN Communications will handle creative duties across mainline and digital, social media, PR and digital media buying.
The Godrej Jersey brand has a presence in Telangana, Andhra Pradesh, Tamil Nadu, Karnataka and Nagpur in Maharashtra. Its product line includes fresh milk, ghee, curd, sweets, lassi, buttermilk, paneer, ice cream and milkshakes.
“We are happy to announce our collaboration with a promising agency and look forward to what will surely be a fruitful partnership. Our objective is to gain new audiences for our brand while keeping our products and their benefits front and centre. We are sure that with LMN Communications, our brand is in capable hands.”, said Ajesh Sathyababu, AGM – Marketing of Godrej Jersey.
The Pune-based agency’s task is to increase awareness for Godrej Jersey and elevate the brand communication through online and offline campaigns.
Suyash Lahoti, Founder, LMN Communications, said, “It says a lot when a brand like Godrej Jersey puts its faith in an agency like ours. It says that the brand is forward thinking and ready to explore new avenues and push the envelope in advertising. We are glad that we have been chosen to run point on this plan and we cannot wait to share our ideas with the world!”
Nahush Gulawani, Managing Partner, Wit & Chai Group, added, “Securing Godrej Jersey as a client is a big step for the Wit & Chai Group. We believe in the power of regional marketing and focussing communication on local audiences. We hope to prove its benefits through our work with the brand.”
Hyderabad-based Creamline Dairy Products was launched in 1986. Its consumer brand Jersey was rebranded as Godrej Jersey in 2020. Godrej Agrovet picked up 26 pc stake in the company in 2005 and increased it to a majority in 2015.
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