Mumbai: Ferrero India, a part of the Ferrero Group, has gone the musical route for its new campaign to promote its mint Tic Tac. #VibeHai, it explains aims to encorage consumers to dance their heart’s out. #VibeHai is a digital campaign that will be leveraged across social and digital platforms.
Singh in the campaign vibes to the rhythm of Yashraj Mukhate’s beats. Each step the company explains aims to mirror the spirit of Tic Tac. The brand it said aims to spread cheer and good vibes, overcoming the daily hassles and challenges, while inspiring a positive outlook towards life. The aim is to not just be a campaign but a movement.
Mukhate’s jingle is called ‘Vibe Hai… Tic Tac Wali Life Hai‘. The music video looks to encourage everyone to indulge in Tic Tac’s Playful Spirit. The brand will also be going vernacular with this song to appeal to the local lingo with support from Mukhate, who is composing regional renditions for the first time.
Zoher Kapuswala, Marketing Head (Pills & Gums) at Ferrero India, states: “Being a Youth-oriented Brand, Tic Tac touches the passion points of the vibrant youth of India. It invites the Youth to spread the Cheer, & to playfully express themselves, without holding back. Ranveer’s infectious energy and Yashraj’s refreshing composition makes for a fun cocktail designed to ignite a supernova of good vibes.”
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