Hyderabad: Producer of TMT Bars, Shyam Steel has announced the appointment of Indian actor, politician, and film producer Ravi Kishan as their brand ambassador. This strategic collaboration is specially designed to strengthen Shyam Steel’s presence in the Bihar, Jharkhand, and Uttar Pradesh markets, where the company holds a significant position.
Lalit Beriwala, Director of Shyam Steel Industries, expressed his enthusiasm about the association, stating, “Ravi Kishan brings a unique blend of charisma and credibility to our brand. His immense popularity in the region, coupled with his versatile presence in Indian cinema and politics, makes him the perfect choice to represent Shyam Steel in these key markets.”
Ravi Kishan, currently serving as a Member of Parliament, Lok Sabha from Gorakhpur, shared his thoughts on the association, saying, “I am thrilled to be associated with Shyam Steel, a brand that shares my commitment to excellence and growth. Together, we look forward to contributing to the development of these vibrant markets and furthering Shyam Steel’s legacy as a leader in the steel industry.”
Shyam Steel recently announced that its turnover has reached ₹6,000 crores, and the company is poised for further growth with a target of ₹9,000 to ₹10,000 crores over the next two to three years. As part of their recent expansion initiatives, they commissioned a new capacity at the Mejia plant, increasing their integrated steel capacity from 0.65 million tons to 1 million tons. The company is expanding on all fronts, from broadening its distribution networks to increasing its production capacity from 0.65 million tons to 1.35 million tons.
