The healthcare provider, Narayana Health and the streaming platform Jio, unveiled India’s first medical docu-series “InsidER” – an innovative initiative on Emergency Awareness. Viewers witness clinicians’, families’ profound struggles and clinical teams’ amazing efforts to save lives in all ten episodes featuring patients and families, providing a deeply personal perspective on powerful stories.
Dr. Ashish Bajaj, Chief Marketing Officer at Narayana Health said, “The ‘InsidER’ campaign was born from a deep-rooted desire to honour the extraordinary courage of patients and the often-unseen daily struggles of families coping with medical emergencies. We’re thrilled to join forces with Jio for the launch of this pioneering series added Dr. Bajaj. “Their vast reach on Jio TV, Jio Cinema, and Jio TV+ maximizes the impact of this groundbreaking initiative.”
YouTube – https://bit.ly/4arOy7W
“Over ten months in the making, our teams overcame production challenges across India to authentically portray the gripping reality of the ER. This collaboration with the clinicians, patients & their families paints a powerful picture of those critical moments between life & death and their lasting impact. This series, a first by any healthcare group in the country, is a tribute to those moments, a testament to the strength we hold within, and a reminder of the incredible work done on the frontlines of healthcare. With real patient stories from across India, we have showcased the heart-stopping urgency of the ER, the split-second decisions, and the unbreakable human spirit. The series highlights the clinicians’ preparedness and underscores the importance of knowing the ER number for immediate assistance. Something as simple as knowing your ER number and having it on speed dial could be the difference between life and death,” he added.
InsidER is meticulously researched for medical accuracy, with episodes under 10 minutes to maintain viewer engagement. It offers a memorable journey into emergency awareness.
