Mumbai: Youva, from the house of Navneet Education, has collaborated with the leading animated series – Oggy and the Cockroaches. Licensed by Xilam Animation for Sony YAY!, the animated comedy has captured the hearts of audiences worldwide over numerous years with its entertaining and humorous storyline.
Youva has secured licensing rights for “Oggy and the Cockroaches” from Sony YAY!. This collaboration will extend across a diverse range of stationery products, including jumbo-size and regular notebooks, colouring and activity books, combo kits and exam boards among others.
This strategic partnership between Youva and “Oggy and the Cockroaches” aims to infuse joy and creativity into the world of stationery, offering fans and consumers an exciting range of products featuring their favourite animated characters.
“We are delighted to join forces with ‘Oggy and the Cockroaches,’ a show that has captured the imagination of audiences worldwide,” said Abhijit Sanyal, Chief Strategy Officer at Youva. “This collaboration reflects our commitment to bringing newness and joy to our customers through unique and engaging products. We look forward to a successful partnership that will undoubtedly leave a lasting impression on stationery enthusiasts and fans of the beloved animated series.”
Sujoy Roy Bardhan – Marketing, Communications & OAP Head Sony YAY!, said, “We understand the deep connection between kids and their favorite toons. The animated characters play a significant role in shaping kids’ imagination and creativity. With ‘Oggy and the Cockroaches’ having a huge fan following amongst kids, our collaboration with Youva aims to not just provide stationery but to create and spread moments of happiness. This partnership offers kids exciting new ways to interact with their adored characters, enhancing the stationery experience with the charm and humor of ‘Oggy and the Cockroaches.'”
