Capri Global Capital Ltd, a sponsor of Team Gujarat Titans in IPL, has launched a new brand film series aligned with their campaign “Farz Nibhaatey Hain,” featuring Shubman Gill, Captain of Gujarat Titans, along with teammates Rahul Tewatia and Mohit Sharma. The campaign emphasizes Capri Loans’ commitment to prioritizing customers and serving patrons diligently.
In a series of three ads, the NBFC showcases interactions at the Gujarat Titan Team branch with Capri Loans’ relationship manager. The first film emphasizes loan repayment flexibility. The second shows an easy loan application process, and the third highlights priority customer service at Capri Loans.
Basant Dhawan, Group Chief Marketing Officer, Capri Global said, “We are thrilled to launch the ‘Farz Nibhaatey Hain’ campaign, which underscores our unwavering dedication & commitment to provide exemplary service offerings to our customers. In today’s fast-paced world, we understand the importance of providing convenient and accessible financial solutions. Through this campaign, and in partnership with Gujarat Titans, we aim to showcase how Capri Loans prioritizes customer needs with its unique product offerings besides valuing repeat customers with special loyalty benefits across its loan portfolios. The brand messaging being delivered by the Gujarat Titans players in the films will help us attract huge consumer eyeballs & build brand trust.”
Echoing similar sentiments, Pramod Sharma, National Creative Director, Rediffusion Brand Solutions stated, “Our approach towards this campaign is rooted in authenticity and empathy of Capri Loan’s conduct towards their customers. Each video portrays a scenario that would resonate with our audience, who has or would experience the services and wide range of credit products that Capri Loans has to offer. We wanted to deliver a very strong message of a sense of duty that the Brand upholds in their day-to-day conduct, but in a very light-hearted way. This was the toughest part developing this storyboard. We are sure the viewers would identify it and appreciate it while cheering for their favourite team, the Gujarat Titans.”
