Wowtickets.com, a UK airline ticketing platform newly introduced in India, partnered with Orion Digital to boost performance marketing. Orion Digital will focus on improving online presence, market reach, and customer engagement for wowtickets.com.
The mandate will emphasize performance marketing on Search Engines and Social Media to boost website visits and engagement. Orion Digital will provide insights for targeted local marketing through streamlined digital analytics.
Dmitrijus Konovalovas Director & CEO, wowtickets.com, said, “India’s GDP growth has helped the travel and tourism sector thrive due to advancements in infrastructure and transportation, catering to the evolving preferences of travellers across age-groups who seek memorable and unique experiences. Our priority is to grow in India and ensure exceptional customer experience, reach and accessibility. To reach these milestones, we are looking forward to our partnership with Orion Digital and working collaboratively to engage our audiences through creative and strategic digital communication.”
Arshad Jamal, Group Head, Orion Digital said, “The travel and tourism sector in India is projected to experience a massive growth. For a startup brand to capitalize on this opportunity whilst operating in a highly competitive flight ticketing market in India, it is important to create a very focused differentiation amongst the target audience through creative and highly optimized targeting. Orion Digital will be enabling precisely this through strong and uniform presence across platforms for wowtickets.com.”
