Mumbai: Boldfit will bring its expertise in fitness accessories to cricket through a collaboration with IPL franchise Mumbai Indians this IPL season.
Through this partnership, Boldfit will offer Mumbai Indians-branded merchandise, including fitness tools. Fans will have access to a range of products that have been designed to optimise their training regimes. Boldfit said that it is looking to solidify its presence in the realm of sports and fitness.
The IPL is not only a platform for showcasing cricket talent but also an avenue for promoting a healthy and active lifestyle explains the company. Boldfit said that its range of products are tailored to enhance performance and support fitness goals.
“We are thrilled to join forces with Mumbai Indians, one of the most prestigious franchises in the IPL. This collaboration aligns perfectly with our mission to inspire and empower individuals to lead healthier and more active lifestyles. Together with Mumbai Indians, we aim to redefine the standards of performance and fitness within the realm of cricket” said Pallav Bihani CEO Boldfit.
