Leo Burnett India, under Publicis Groupe India, boosts leadership with Anirban Roy as Chief Strategy Officer, reporting to Amitesh Rao, CEO for Leo Burnett – South Asia, following the agency’s remarkable growth and success in India.
Commenting on the announcement, Amitesh Rao, CEO, Leo Burnett, South Asia shares, “The appointment of Anirban is a significant milestone for the agency as it brings together cohesive strategic leadership to Leo Burnett which will play a critical role in our growth ambitions. Anirban brings a wealth of experience, great leadership acumen and a tenacious commitment to excellence which will not only benefit our existing brand partners but help us drive our new business growth plans. He has a proven track record of success, and I am sure that given our diverse set of brands, partnered with his expertise, will set the bar high for the future.”
Rajdeepak Das, CCO, Publicis Groupe, South Asia & Chairman, Leo Burnett, South Asia adds further, “What sets Leo Burnett India apart is our approach to creativity – which has always been rooted in people and purpose. Anirban’s appointment reinforces our commitment to our strategic approach to creativity. I would like to welcome Anirban to the Leo Burnett family.”
Commenting on his appointment, Anirban Roy, Chief Strategy Officer, Leo Burnett India said, “Leo Burnett is a remarkable brand which has steadily built a pool of top tier talent, creative momentum and has earned a reputation for doing award winning work that moves the market. These ingredients, along with the stellar leadership team & the enviable client roster is what drew me to Leo Burnett. I am excited to see what we can do together to unlock fame and growth for the brands we serve.”
Anirban, with 21 years of experience at top agencies like Ogilvy, McCann, and Wieden & Kennedy as Head of Strategy, is known for challenging norms and guiding brands effectively with simplicity and impact.
Throughout his career, he has led brands like Amazon, Maggi, Jio 5G, and more, with featured writings in WARC, Economic Times, and The Drum, earning awards at Effies, Cannes, AMEs, and D&AD.
