Clovia, an Indian brand, has named Manushi Chhillar, former Miss World and Bollywood actress, as its new brand ambassador, marking a milestone in championing relatable conversations and celebrating girlhood joy with audiences nationwide.
In the brand’s new National TV ad for ‘Coffee to Club with Clovia,’ Manushi Chhillar features prominently as the brand’s face across OOH, Digital media, and TV.
The TVC campaign portrays Clovia as a supportive friend to women during all life’s adventures. The film features Manushi Chhillar’s candid chats with her friend, showing her spontaneous and adventurous personality as she manages her daily plans.
The TVC captures everyday joys, from coffee outings to nights out, including heart-to-heart talks on friendships and heartbreaks.
Link to the TVC:
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The association between Manushi Chhillar and Clovia extends beyond mere endorsement; it represents a shared commitment to values of happiness along with independence & resilience – everything that defines a Clovia Girl.
Given her self-made, ambitious nature, Manushi seamlessly embodies the spirit of a Clovia Girl, paralleling the brand’s evolution. Transitioning from medicine to acting, she made her mark in Bollywood starting with Samrat Prithviraj and progressing to Bade Miyan Chote Miyan.
Commenting on the announcement Neha Kant, Founder said “At Clovia, we believe lingerie should empower women to live life to the fullest instead of holding them back with discomfort or insecurity. Our connection with our customers extends beyond mere products; we promote values of happiness in life by being financially independent, working hard & loving yourself. Manushi embodies all these with the confidence of a champion. Her inspiring journey to making her mark in the tough world of Bollywood resonates deeply with Clovia. We were delighted to welcome her onboard. After all, smart girls do choose Clovia!”
Commenting on the association, Manushi Chhillar said “I am elated to associate with Clovia; a brand that believes in propagating happiness and it truly resonates with my ideology. My journey also symbolizes that life is what you make it through perseverance and unapologetic pursuit of your passions. Together with Clovia, we hope to inspire women to embrace their uniqueness, to own their narrative, and to redefine what it means to be beautiful, inside and out.”
