As the monsoon nears, Schaeffler India’s Motion Technology company assists commercial vehicle fleets with a digital campaign for LuK clutch and drivetrain components, helping them through challenging times.
Schaeffler’s LuK is famous globally for innovation, quality, and fits one in every three cars. The new ad films by Schaeffler India are part of their #Badhechalo campaign promoting smart repair solutions for all vehicle types.
The marketing campaign goes beyond product promotion, aiming for a deeper customer connection. Debashish Satpathy, President of Vehicle Lifetime Solutions, Schaeffler India, said, “Schaeffler India’s longstanding collaboration with leading vehicles equips us with the expertise that is vital for the innovative repair solutions we bring to the aftermarket for commercial vehicles and tractors. The new campaign will resonate with India’s new generation of astute commercial vehicle owners who look for greater efficiency, reliability, and ultimately, higher productivity. In drivetrain components, that would mean clutch systems that deliver modern technology to last them longer and save them time and resources. We have timed the campaign to precede the monsoon this year because our swiftly serviceable clutch technology is transformative for commercial vehicles.”
The films, shared on social media, showcase customers choosing Schaeffler India’s LuK transmission solutions for their business growth due to advanced clutch technology offering double the usual lifespan and swift servicing.
Schaeffler’s expertise in drivetrain components, like clutches, release systems, transmission parts, and emerging drive technologies like hybrids, leads to innovative solutions for original equipment and aftermarket repairs.
This holistic knowledge ensures that each LuK component seamlessly integrates with the vehicle to deliver:
Maximized uptime: Schaeffler’s innovative serviceable products are OE-quality and perfectly match existing systems in commercial vehicles, allowing for quick and easy maintenance, reducing downtime and keeping vehicles on the road longer.
Durability: LuK’s efficient power transmission components including clutches play a pivotal role from ensuring smooth gear shift, providing longer durability and overall operational efficiency.
Driving comfort: The Schaeffler clutch systems’ exceptional power transfer ensures smooth gear changes in challenging conditions such as on slippery roads. This allows for driving with greater control and comfort.
LuK uses Schaeffler India’s automotive industry partnership to offer high-quality drivetrain repair solutions through authorized distributors across India.
Check out the new ad films from Schaeffler India on their social handles and YouTube channel – Schaeffler REPXPERT!
