Ipsos, a market research company, has announced the acquisition of Crownit. This company provides a mobile and online panel and data collection platform, giving access to India’s largest community of consumers across 40 cities.
Crownit’s focus on mobile-first strategy enables Ipsos to transition a significant portion of its traditional offline research capabilities into digital formats, tapping into India’s growing mobile usage across various socioeconomic segments. This strategy enhances the representativeness of digital samples, leading to quicker, high-quality data collection, and increased operational efficiency.
Ben Page, Chief Executive Officer of Ipsos, commented, “This acquisition marks a significant step in expanding Ipsos India’s data collection capabilities, by shifting from traditional offline methods to a more agile and efficient online approach, and by improving data quality and security.It supports our growth in India, enabling us to reach a wider audience and to gather more robust insights for our clients.”
Sameer Grover, Chief Executive Officer of Crownit, added, “Joining the Ipsos family is an important milestone for our company. We are excited to leverage our mobile-first platform and expertise to enhance Ipsos’ data collection capabilities and support their vision of the future of market research in India. We are excited to serve our clients with combined strengths of Ipsos and Crownit.”
Speaking on the acquisition of Crownit, a leading online market research and mobile-first platform, Amit Adarkar, CEO, Ipsos India said, “Crownit’s mobile-first capability and panel ecosystem will significantly up Ipsos’ ability to offer a high quality and representative online/ mobile access. Despite its size and maturity, Indian market research industry has not been able to drive online / mobile data collection so far. Ipsos’ acquisition of Crownit will be a game changing development for the industry. We will be able to offer our clients increased agility, as well as cutting edge innovations in data collection methodologies. This would indeed be transformational.”
Crownit’s end-to-end ecosystem streamlines data collection processes, while advanced features will provide Ipsos with a competitive edge in the market research industry locally.
Finally, this acquisition complements Ipsos’ existing online panel, iSay, by increasingonline reachand representation in India. Itwill provide clients with access to a more diverse and representative pool of respondents, ultimately leading to richer and more actionable market intelligence.
