Disney+ Hotstar has introduced version 2.0 of its self-serve platform for the ICC Men’s T20 World Cup 2024. This upgrade, available in 5 languages, enhances the advertising experience initially launched during the Asia Cup and ICC Men’s Cricket World Cup 2023.
The updated self-serve platform now supports ads on live sports and Disney+ Hotstar Entertainment, helping small to medium advertisers connect with audiences on India’s top streaming platform.
“We are committed to empowering our advertisers and agency partners with innovative ad solutions. Our enhanced self-serve platform is a testament to this commitment, enabling advertisers of all sizes to capitalize on the significant opportunities presented by the ICC Men’s T20 World Cup 2024. With the inclusion of our Entertainment offerings, advertisers can extend their engagement beyond the marquee tournament, ensuring sustained audience connection. We eagerly anticipate the widespread adoption of our self-serve platform by advertisers and agency partners alike,” said Dhruv Dhawan, Head of Ads, Disney+ Hotstar India.
Disney+ Hotstar’s self-serve platform streamlines campaign setup for advertisers. It enables launching campaigns in under three hours, offering various ad assets and over 1000 targeting options. Advertisers can customize campaigns with budget flexibility starting at INR 50,000, allowing mid-flight adjustments and real-time reporting.
Disney+ Hotstar offers special incentives for first-time advertisers, including exclusive rates of INR 49 CPM through its self-serve platform, making digital advertising more cost-effective for newcomers. Advertisers can grab early bird offers by booking India and/or playoff matches before May 29th, 2024, to receive a 50% bonus on non-India matches, enhancing their reach during the event.
Disney+ Hotstar’s self-serve platform provides packages of popular Hotstar Specials, exclusive movies, Disney+ Originals, and top shows from the Disney Star network in 8 languages including Hindi, English, Tamil, Telugu, Malayalam, Marathi, Kannada, and Bengali.
For advertisers seeking to elevate their brand presence and engage with audiences during the ICC Men’s T20 World Cup 2024 and beyond, Disney+ Hotstar’s enhanced self-serve platform is the gateway to unparalleled advertising opportunities.
