Times Network has acquired Digit.in from 9.9 Group, encompassing both print and digital business. This strategic move shows Times Network’s commitment to strengthening its digital publishing portfolio and expanding in technology and gaming sectors.
Times Network’s acquisition bolsters its digital publishing business, reaching 110+ million monthly users, 1+ billion monthly video views, and exceeding 4 billion monthly reach. As the country’s fastest-growing multimedia news network, it delivers credible news and analysis in English and Hindi across general and business categories.
Since its establishment in 2001, Digit has been a key player in the technology sector, guiding people in choosing and using technology. Digit has grown its online presence with Digit.in and is a top publisher. It is also known for its vibrant communities, including Digit Squad and SCGC, with a total reach of 180 million, showing its strong influence in the tech world.
N Subramanian, Chief Executive Officer (New Media and Investments) of Times Group, expressed his enthusiasm about the acquisition, stating, “At Times, we are committed to creating high-value digital communities that leverage audiences and commerce to deliver unparalleled value. We believe Digit fits very well in our overall strategy of building a portfolio of digital products catering to diverse audiences. It will help bring in new audiences to the network. We are confident that, under the aegis of Times Group, Digit’s existing legacy and leadershipwillgrow manifold.”
Vikas Gupta, Founder & Director of 9.9 Group, echoed this sentiment, saying,“Digit has been India’s Technology Navigator for the past 24 years, and we are thrilled to announce that it has found a new home with one of the largest publishers in the country, the Times Network. This marks an exciting new chapter for Digit, and we are confident that it will propel Digit to even greater heights. Digit’s offerings will tap into the Times Network’s extensive network, expertise, and legacy, ultimately benefiting our readers and the tech community at large. For over two decades, Digit’s mission has been to empower India with timely and trusted information on tech, as well as expert advice to navigate the rapidly evolving tech landscape. We are delighted that Digit will continue to thrive and grow, remaining a trusted tech navigator for India.”
Digit’s inclusion in Times Network’s digital portfolio bolsters its tech presence, collaborating seamlessly with existing assets to provide advertisers with a prime platform for engaging with a tech-savvy audience. Indium Capital served as the sole investment banking advisor for this acquisition.
