Mumbai: Smytten Pulse, an AI-powered consumer insights, research, and advertising platform, proudly announced its membership with the Market Research Society of India (MRSI). This step solidifies the platform’s commitment to ethical standards and professional excellence and brings it into India’s largest network of market research professionals.
Smytten Pulse offers research solutions to drive business growth and innovation. These solutions include product testing to ensure market readiness and consumer satisfaction, concept testing to identify and refine the most promising ideas, usage and attitude studies to gain insights into consumer behaviours and perceptions, communication testing to optimise marketing messages and campaigns, and more.
“We are honoured to be a part of the MRSI. This membership is an ode to our innovation and the disruption that we have brought into the market. It reinforces our position as a trusted partner in consumer research and validates our commitment to delivering innovative solutions. The MRSI membership aligns with Smytten Pulse’s mission to provide top-tier market and consumer research solutions. This milestone enables us to continue developing agile and cost-effective strategies that meet the evolving needs of our clients” said Swagat Sarangi, co-founder, Smytten Pulse.
Smytten Pulse added that it offers consumer research solutions that are 100% online, credible, AI-enabled, and cost-efficient. The platform aims to empower its users with ready-to-use survey templates and advanced targeting options to access audiences across over 20 million advanced online shoppers on the Smytten app.
