Bengaluru: Digit Insurance has launched the brand campaign “That’s it!” featuring brand ambassador Virat Kohli, aiming to turn doubt into delight in insurance claims filing, ahead of the ICC T20 World Cup Super 8 matches.
The ad campaign aims to simplify insurance claims, offering a seamless and quick process that surprises customers in a positive way. Set in a whimsical city, the ad features Virat Kohli playing an uncle accompanied by his niece.
In the ad, Kohli and the niece assess their dented car after three coconuts fall on it. Worried about the claim process, they call Digit Insurance’s customer care, uncertain about the submission.
Kohli and the niece explain the odd coconut damage. Digit’s customer care understands, says it’s a common issue. They just need to record a video to submit the claim, surprising Kohli and his niece, who react with delight. They are relieved as they thought the process would be more complex.
Tanya Marwah, Head of Marketing and Corporate Communications, said, “Digit customers most often are delightfully shocked when they experience simplicity and smoothness during our insurance claims submission process. For the campaign, we focused particularly on the aspect of turning doubt to delight that our customers experience with us. Over the years, we have really gone that extra mile to simplify our processes through innovative tech-backed processes. Contrary to the doubt customers have of claims filing being complex, there is very little our customers have to do, and that really delights them, making them go “THAT’S IT?” when they experience our services.”
Virat Kholi stated, “The idea of “That’s it!” for Digit’s ad campaign resonated with me because I think people generally have this perception that filing an insurance claim is going to be a very long and complicated process. However, Digit, using its tech innovation, is changing this perception by making their claims process easy, quick, and pretty smooth; to the extent that it literally makes you go, “THAT’S IT?”
Akshat Gupt, Director, Co-Founder & CCO, said, “Let’s be honest. Nobody really looks forward to lengthy process of filing insurance claims. But Digit is changing the game, making insurance easy and accessible for everyone. We wanted to capture how unexpectedly delightful dealing with Digit can be—making people say, ‘That’s it!’ We’re thrilled to have worked with the brand team and Kohli to bring this campaign to life.”
As of March 31, 2024, Digit Insurance settled 19.6 lakh claims since its inception, achieving a motor claims net promoter score of 94.5% and a 96% claims settlement ratio for FY2023-24. The company boasts high customer satisfaction, rated at 4.9/5 on Facebook and 4.7/5 on Google (27,000+ and 2.2 lakh+ reviews respectively). In FY24, Digit Insurance earned a Rs 5,471 crore premium in the motor segment, representing 61% of its gross written premium. It holds a 6% market share in motor insurance as of March 31, 2024, solidifying its position as a leading private insurance player.
