New Delhi: Ampverse DMI, a gaming and entertainment leader, appointed Sona Mazumdar to head its Marketing Solutions unit in India. With a track record of collaborations with 300+ top brands like Porsche and Samsung in Asia, Ampverse aims to replicate its success in India.
Sona Mazumdar, a seasoned professional with a proven track record in transformative marketing, will lead Ampverse DMI’s growth and innovation in India. She previously served as Chief Partnership Officer at Kidzania for 8 years, playing a crucial role in forming strategic partnerships and scaling the business.
She has over 20 years of experience in the Indian entertainment industry, excelling in problem-solving, data analysis, and strategic execution. Trusted advisor to Board and C-level stakeholders, she played a key role in establishing the joint venture between DMI and Ampverse in India.
Commenting on Sona’s appointment, Charlie Baillie, CEO of Ampverse, stated, “We are thrilled to welcome Sona Mazumdar as the GM of our marketing solutions vertical. A seasoned professional, Sona has a proven track record in crafting impactful campaigns and building robust client relationships. Her expertise aligns perfectly with our vision to revolutionize brand engagement within and beyond the gaming community in India. With Sona’s strategic vision and extensive experience, we are confident in our ability to set new standards in marketing excellence and drive our ambitious growth objectives, creating a lasting impact in this dynamic market.”
Sona, an industry veteran in media and entertainment, is renowned for evangelizing the fusion of gaming and entertainment to engage millennials, Gen Z, and Gen Alpha. She excels at forging mid-term brand partnerships with CMOs and brand leaders in gaming, esports, and digital entertainment sectors.
Sona Mazumdar remarked, “The gaming industry has always captivated me with its limitless potential for creativity and connection. I see immense potential in India to enhance how brands connect and engage with Gen Z and Gen Alpha through gaming. My focus will be on building strong partnerships, leading innovative initiatives, and implementing strategies that will redefine engagement in this dynamic market. Ampverse DMI’s established ecosystem and commitment to innovation provide a solid foundation to bring global best practices and localized strategies to our clients enabling us to provide them with a one stop shop solution for reaching out to the TG”
Sona was appointed as an honorary member of the Women’s Indian Chamber of Commerce and Industry, leading efforts to involve more women in the gaming industry by outlining key actions and organizing industry discussions.
Neha Sethi Mehta, based in Gurgaon, will lead Sales as part of the core team. With seven years as Regional Lead for Kidzania, she brings valuable experience and was a key contributor.
