Bengaluru – Bold & Beyond, a PR and Marketing Agency based in Bangalore, has collaborated with Mysore Saree Udyog (MSU), an esteemed ethnic wear brand known for timeless elegance and cultural heritage.
Bold & Beyond collaborates with Mysore Saree Udyog not just in regular marketing but also in digital, creative, PR, and influencer marketing, aiming to enhance MSU’s brand reach worldwide by employing tailored communication strategies for diverse audiences.
Bold & Beyond will combine tradition and innovation to develop captivating digital marketing campaigns for MSU, showcasing its heritage while appealing to modern consumers. This strategy aims to enhance the brand by highlighting their apparel and creating a unique brand identity.
Through captivating storytelling and immersive brand experiences, the partnership seeks to forge deeper connections with MSU’s audience, fostering loyalty and engagement.
Dinesh Talera, Co-Founder of Mysore Saree Udyog, expressed his excitement about the collaboration stating, “We are excited to partner with Bold & Beyond on this transformative journey. Their strategic expertise and innovative approach will not only elevate our brand presence but also enable us to connect with consumers in new and meaningful ways. Together, we look forward to showcasing the essence of Mysore Saree Udyog and sharing our heritage with the world.”
SonalikaPawar, Founder & CEO of Bold & Beyond Pvt. Ltd., shared her enthusiasm for the collaboration, saying, “Our partnership with Mysore Saree Udyog, a symbol of India’s rich textile heritage, exemplifies the fusion of tradition and innovation. By harnessing the power of storytelling and digital platforms, we aim to elevate the brand’s narrative. This cherished homegrown brand holds a special place in the hearts and minds of consumers, particularly in South India. Our goal is to enhance its visibility not only nationally but overseas aswell. With our compelling marketing strategies, we strive to rekindle the brand’s magic, enabling it to scale new heights. We are committed to creating memorable experiences that resonate with consumers, driving both awareness and affinity for Mysore Saree Udyog.”
