Glucon D and MY FM partnered to launch “Thakaan Gone, Energy On” in Ahmedabad, supporting traffic police with refreshments, hydration, and energy to combat the heat and ensure smooth traffic flow.
The initiative started with a ceremonial inauguration at the Police Commissioner’s office in Ahmedabad amidst high temperatures. Esteemed dignitaries like Police Commissioner Shri Gyanendra Singh Malik, JCP Traffic Ahmedabad Shri Narendra Chaudhary, DCP Traffic Shafin Hasan, and the MY FM team graced the event.
The initiative spanned 15 days, engaging 20,000 Ahmedabadis and 3,000 traffic policemen across 60 intersections. It reached over 5 million people through social media and distributed Glucon D to millions, attracting attention with video clips.
During the IPL playoffs last month, Glucon D supported on-duty traffic enforcers by visiting them with a branded truck at the Narendra Modi Cricket Stadium. They ensured officers stayed energized and hydrated throughout their duty hours.
The core concept was to serve Glucon D in chilled glasses to traffic police and Ahmedabadis, providing instant energy and hydration in the blazing heat.
Through “Thakaan Gone, Energy On” GLUCON D not only provided physical refreshment but also boosted morale and recognized the tireless efforts of those who keep Ahmedabad moving safely.
