Mumbai: The amount of advertising during the final game of the T20 Cricket World Cup which had taken place in the US and West Indies increased by 57% as compared to the ICC T20 WC 2022. India playing matches saw 90% more ad volumes compared to Non-India playing matches in ICC T20 WC 2024
The Final TV advertising update of the TAM Sports-ICC T20 World Cup Advertising Update has been published. It compares this year’s edition to the ICC T20 World Cup 2022.
This advertising report is based on all 55 matches of ICC T20 World Cup 2024 across all the channels that broadcast the matches.
The number of categories, advertisers and brands increased by 67%, 76% and 83% respectively during the ICC T20 World Cup 2024 over the ICC T20 World Cup 2022.
Between the two T20 World Cups, one category was common among the top five. i.e. Perfumes/Deodorant
Biscuits topped with 14% share of ad volumes during ICC T20 WC 2024 followed by Perfumes/Deodorant with 7% share.
The Top five categories contributed 57% and 42% share of Ad Volumes in T20 WC’22 and T20 World Cup 2024 respectively
Sporta Technologies was the only common advertiser among the top five advertisers of both T20 World Cups
Parle Biscuits topped in the ICC T20 World Cup 2024 with 14% share of ad volumes closely followed by Vishnu Packaging with 7%.
The top five advertisers had 51% and 39% share of ad volumes in ICC T20 WC-22 and 24 respectively.
Dream11.com was the only common brand among the Top 5 during ICC T20 WC 2022 and 2024
The Top five brands contributed 37% and 27% share of ad volumes during ICC T20 World Cup 2022 and ICC T20 World Cup 2024 respectively.
The usage of Ad Length during commercial breaks of ICC T20 World Cup 2024
15-20 seconds ads were utilised the most during commercial breaks, followed by less than 10 seconds.
