New Delhi: As fitness becomes a buzzword in today’s world, Anytime Fitness launched the “Be Fit Fest 3.0” campaign, showcasing a distinct approach. Ahead of Independence Day, the brand’s intriguing social media posts have ignited curiosity and discussions.
The posts hint at a unique “anti-ads” approach promoting fitness, emphasizing that while energy drinks rely on ads for sales, our energy doesn’t need reminding. Anytime Fitness advocates making fitness a natural daily habit, seamlessly integrated into life without external prompts.
Following posts express similar doubts, debating the need for ads and promotions to promote health and fitness.
In conversation with Amit Nair, Senior Marketing Manager, Anytime Fitness India revealed his excitement and said, “We will be flagging off Be Fit Fest 3.0 with a remarkable video on this 15th August, which will be beyond the expectations of our viewers, and I believe people will start looking forward towards fitness from a different lens. Stay Tuned.”
“Be Fit Fest 3.0” by Anytime Fitness breaks traditional marketing norms in the fitness industry and promotes fitness as an essential daily practice rather than a trend driven by ads, setting a new standard for true fitness.
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