Mumbai: Godrej Consumer Products has innovated to revolutionise the body wash category in India with Cinthol Foam Bodywash, featuring an instant automatic foamer that simplifies washing off compared to traditional body wash products.
GCPL has launched a TVC campaign, created by Lightbox, showcasing a girl using Cinthol Foam Body Wash under a waterfall. Playful monkeys steal the bottle, leading to a joyful foam-sharing moment, capturing the essence of fun and adventure in the Cinthol Instant Foam Body Wash ad.
Speaking about the launch,Neeraj Senguttuvan, Head – Marketing (Personal Care), Godrej Consumer Products Ltd (GCPL), said, “The Indian bodywash market is growing as consumers seek to enhance their daily routines with a more sensory and luxurious shower experience. Our latest innovation, Cinthol Foam Bodywash, was developed to meet this demand, making luxurious bathing an everyday indulgence. This innovative formula dispenses instant foam, creating a rich lather that effectively cleanses and leaves the skin feeling exceptionally clean and pampered.”
Cinthol Foam Body wash comes in Original and Lime scents, creating a luxurious, foam-rich shower experience. The innovative formula instantly dispenses foam, forming a lather without a loofah for easy cleansing. It leaves skin soft, smooth, and clean with a refreshing lime scent that invigorates. The long-lasting deo fragrance offers freshness and confidence all day, suitable for all skin types and ages, and perfect for both men and women.
Gaurav Kumar, Lead Creative Strategist – Lightbox, Godrej Consumer Products Ltd (GCPL), commented, “The TVC showcases a fun video of a girl and monkeys enjoying the foam body wash together, highlighting how easily it rinses off. It emphasizes the ‘soap in a bottle’ format, which makes it convenient to use anywhere without the need for a loofah. This campaign reflects our commitment to engaging storytelling that connects with our audience in a fun and relatable way.”
Consumers prefer upgrading to Cinthol Foam Body wash due to its affordable luxury at INR 120 for a 200ml bottle in Original and Lime fragrances, providing a refreshing and confidence-boosting experience.
